Uplatnění product placementu ve filmu: případová studie – Elizaveta Murashova
Elizaveta Murashova
Bachelor's thesis
Uplatnění product placementu ve filmu: případová studie
The Use of Product Placement in a Movie: A Case Study
Abstract:
Uplatnění product placementu v seriálu Abstrakt Tato bakalářská práce se zaměřuje na efektivitu product placementu jako marketingového nástroje v seriálu Podivné věci (Stranger Things, 2016). Práce je rozdělena na teoretickou a praktickou část. V teoretické části jsou shrnuty poznatky o product placementu jako marketingovém nástroji a popisuje se jeho historický vývoj a struktura. Praktická část …moreAbstract:
The Use of Product Placement in the Series Abstract This bachelor thesis focuses on the effectiveness of product placement as a marketing tool in the series Stranger Things (2016). The thesis is divided into theoretical and practical parts. The theoretical part compiles understanding about product placement as a marketing tool and analyzes its historical evolution and structure. The practical part …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 3. 2023
Thesis defence
- Date of defence: 17. 5. 2023
- Supervisor: Mgr. Evgenia Maleninska
- Reader: Albert Hoffmann, Mgr.
Citation record
ISO 690-compliant citation record:
MURASHOVA, Elizaveta. \textit{Uplatnění product placementu ve filmu: případová studie}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/cwl4sc/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business and Administration
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