Britská obchodní diplomacie: je Cameronova strategie konkurenceschopná? – Tereza Hátleová
Tereza Hátleová
Master's thesis
Britská obchodní diplomacie: je Cameronova strategie konkurenceschopná?
British Commercial Diplomacy: Is Cameron’s strategy competitive
Abstract:
Diplomová práce se zabývá aktuálním tématem, kterým je obchodní diplomacie ve Velké Británii v období koaliční vlády Davida Camerona v letech 2010 - 2015. Ve značně globalizovaném světě, kde obchodně-diplomatickou funkci nehrají pouze státní aktéři, ale roste vliv soukromého sektoru, představuje systém řízení obchodní diplomacie, určování priorit a strategie zásadní roli pro fungování britského hospodářství …moreAbstract:
The thesis is focusing on commercial diplomacy in the United Kingdom of Great Britain during the coalition government of David Cameron between 2010 - 2015. In globalized world, where the commercial diplomacy is done by not only state actors but also private ones, management of commercial diplomacy as well as priorities and strategies play crucial role. The Thesis analyses structure of the system and …more
Language used: Czech
Date on which the thesis was submitted / produced: 7. 1. 2015
Identifier:
http://www.vse.cz/vskp/eid/48347
Thesis defence
- Date of defence: 12. 1. 2016
- Supervisor: Radka Druláková
- Reader: Štěpánka Zemanová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/48347
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní politika a diplomacie
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