Destinační management a marketing města Pelhřimov – Jiří Matějka
Jiří Matějka
Master's thesis
Destinační management a marketing města Pelhřimov
Destination Management and Marketing of Pelhřimov
Abstract:
Diplomová práce se zabývá problematikou managementu a marketingu destinace Pelhřimov. V práci jsou definováni klíčoví stakeholders. Dále je zjišťován stav managementu a marketingu destinace. Také jsou zkoumány komunikační kanály základních subjektů podílejících se na managementu a marketingu destinace Pelhřimov. Aktuální stav je zkoumán metodou přímého dotazování, vlastním průzkumem komunikačních kanálů …moreAbstract:
This diploma work deals with the problematic of management and marketing of Pelhřimov destination. Within the diploma work, key stakeholders are defined. State of management and marketing of the destination is probed too. Communication channels of the basic subjects participating on the management and marketing in Pelhřimov destination are also examined. Actual state is examined by methods of direct …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 2. 2017
Identifier:
http://www.vse.cz/vskp/eid/78966
Thesis defence
- Date of defence: 29. 1. 2020
- Supervisor: Martin Luštický
- Reader: Jiří Dvořák
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/78966
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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