Ing. Monika Švarcová
Bachelor's thesis
Etika v marketingové komunikaci
Ethics in Marketing Communications
Abstract:
Bakalářská práce se zaměřuje na problematiku etiky v reklamních sděleních. V teoreticko-metodologické části jsou charakterizovány termíny jako etika, marketingová komunikace a reklama, regulace a samoregulace reklamy. Je určena pozice reklamy v marketingové komunikaci. Aplikační část bakalářské práce se zabývá analýzou reklam společnosti Stock Plzeň-Božkov. Cílem bakalářské práce je zjistit, co je …moreAbstract:
This bachelor thesis focuses on the issue of ethics in advertising. In the theoretical and methodological part, terms like ethics, marketing communication and advertising, regulation and self-regulation of advertising are characterized. The position of marketing advertising is determined, too. The application part of the thesis deals with the analysis of advertisements of the Stock Plzeň-Božkov company …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2012
Identifier:
https://is.vsfs.cz/th/fiuke/
Thesis defence
- Date of defence: 22. 6. 2012
- Supervisor: PhDr. Marek Matějka
- Reader: prof. Ing. František Zich, DrSc.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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