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Bc. Erik Capek

Master's thesis

Výběr a implementace open source CRM nástroje pro propagaci studia na OPF

Selection and implementation of open source CRM tool for study promotion at OPF
Abstract:
The aim of the diploma thesis is to create simple CRM system based on a selected open-source tool for managing contacts of secondary schools in the Czech and Slovak republic within the promotion of studies at the Faculty of business administration in Karviná. The introductory part of the thesis will mention the issue of customer relationship management from a theoretical point of view and from the …more
Abstract:
Cieľom diplomovej práce je vytvoriť na základe vybraného open-source nástroja jednoduchý CRM systém pre správu kontaktov stredných škôl v rámci Českej a Slovenskej republiky v rámci propagácie štúdia na Obchodne podnikatelské fakultě v Karviné. V úvodnej časti diplomovej práce bude zmienená problematika riadenia vzťahov zo zákazníkmi z teoretického hľadiska, a tiež z pohľadu podpory za využitia informačných …more
 

Keywords

CRM Customer Relationship Management Riadenie Vzťahov zo Zákazníkmi
 
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 4. 2021
Identifier: https://is.slu.cz/th/bnimx/

Thesis defence

  • Date of defence: 10. 6. 2021
  • Supervisor: Ing. Radim Dolák, Ph.D.
  • Reader: Mgr. Milena Janáková, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Složka Reference to the local database directory of the institution

Silesian University in Opava

School of Business Administration in Karvina

Master programme / field:
Managerial Informatics / Managerial Informatics

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