Mikayel Arustamyan
Bachelor's thesis
Product placement ve filmu SKYFALL
Product placement in the Skyfall
Abstract:
Tato bakalářská práce se zabývá product placementem ve filmu Skyfall z roku 2012. Jedná se o snímek o agentovi 007, Jamesi Bondovi. Cílem práce je na základě vlastního výzkumu zjistit efektivitu product placementu v daném filmu a navrhnout možnosti jak lépe propagovat svůj výrobek ve filmu pro firmy. V teoretické části zmiňuji základy marketingového mixu a marketingových komunikací, definuji product …moreAbstract:
The bachelor's thesis deals with product placement in the latest James Bond movie called Skyfall. The goal of this thesis is to analyse the product placement in this movie and suggest possible improvements of promotion for companies' products and brands in the next James Bond movies. In the theoretical part I write about marketing mix and marketing communication, I define the product placement and …more
Language used: Czech
Date on which the thesis was submitted / produced: 5. 3. 2013
Identifier:
http://www.vse.cz/vskp/eid/60497
Thesis defence
- Date of defence: 29. 6. 2014
- Supervisor: Milan Postler
- Reader: Peter Kukuk
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/60497
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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