Marketingová komunikace pro OTC produkt na farmaceutickém trhu – Nikola Pašková
Nikola Pašková
Bachelor's thesis
Marketingová komunikace pro OTC produkt na farmaceutickém trhu
Marketing communication for an OTC product in the pharmaceutical market
Abstract:
Bakalářská práce se zabývá marketingovou komunikací produktu Alfasilver. Cílem práce je navrhnout marketingovou komunikaci po zanalyzování té stávající. Analyzovaná je i konkurence produktu. Práce využívá komunikačního modelu AIDA a vlastního dotazníkového šetření. V závěru práce jsou uvedeny doporučení pro zlepšení komunikace.Abstract:
The bachelor thesis deals with the marketing communication of the product Alfasilver. The aim of the thesis is to propose a marketing communication after analyzing the existing one. The competition of the product is also analyzed. The thesis uses the AIDA communication model and its own questionnaire survey. The thesis concludes recommendations for improving communication.
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2023
Thesis defence
- Supervisor: Ing. František Zjevík, DiS.
- Reader: Daniela Vrtišková, Ing.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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