Corporate social responsibility společnosti GE Money Bank, a.s. – Lenka Kubátová
Lenka Kubátová
Master's thesis
Corporate social responsibility společnosti GE Money Bank, a.s.
Corporate social responsibility of GE Money Bank, a.s.
Abstract:
Diplomová práce se zabývá společenskou odpovědností vybrané velké bankovní instituce, kterou je GE Money Bank, a.s., která již od počátku svého působení v České republice uskutečňuje široké spektrum společensky odpovědných aktivit. Nejdříve je provedena analýza současného stavu, popsány společensky odpovědné projekty a aktivity, spolu s určením silných a slabých stránek, příležitostí i hrozeb. Následně …moreAbstract:
This diploma thesis deals with the social responsibility of a selected large banking institution, GE Money Bank, a.s., which since the beginning of its work in the Czech Republic has engaged in a wide range of socially responsible activities. First of all, it presents an analysis of the current situation, describes socially responsible projects and activities, including their strengths and weaknesses …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 7. 2012
Identifier:
http://www.vse.cz/vskp/eid/39598
Thesis defence
- Date of defence: 4. 9. 2013
- Supervisor: Oldřich Syrovátka
- Reader: Jan Hejda
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/39598
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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