Uladzimir Ananich
Master's thesis
Evaluation of Marketing communication
Abstract:
The Diploma thesis is devoted to the theoretical aspects of the marketing communications and its implementation in the sphere of sport industry on example of the football club Zenit Saint-Petersburg. Designed and proposed mobile application would answer the question of possibility of innovations in the sphere. Theoretical part is based on literature review, concerning the marketing communications. …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: prof. Ing. Ivana Tichá, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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Mach, J.
2/4/2017