Evaluation of Marketing communication

Uladzimir Ananich

Master's thesis

Abstract:

The Diploma thesis is devoted to the theoretical aspects of the marketing communications and its implementation in the sphere of sport industry on example of the football club Zenit Saint-Petersburg. Designed and proposed mobile application would answer the question of possibility of innovations in the sphere. Theoretical part is based on literature review, concerning the marketing communications. There is information about history of marketing communications, its development and diversity since the era of technological boom. The practical part is dedicated to implementation of acquired information in the creation of the mobile application for FC Zenit. The application would provide innovative possibility of live broadcasting of the matches of FC Zenit, what would satisfy the needs of the foreign supporters of the team. The second part includes description of the existing clubs marketing communications, marketing analysis, market research, possible risks and potential income analysis, allowing to evaluate the profitability of investments.

Keywords

The marketing communications, sport marketing, brand name strength, broadcasting, mobile application, social media marketing.

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2017

Thesis defence

• Supervisor: prof. Ing. Ivana Tichá, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management