Influencer marketing v rámci propagace destinace v cestovním ruchu – Veronika Rozumová
Veronika Rozumová
Bachelor's thesis
Influencer marketing v rámci propagace destinace v cestovním ruchu
Influencer marketing within the promotion of the destination in the tourism industry
Abstract:
Bakalářská práce se zabývá tématem influencer marketingu v rámci propagace destinace v cestovním ruchu. Literární rešerše neboli teoretická část se věnuje především problematice destinačního marketingu, internetových komunikačních prostředků, jako jsou sociální média a na závěr tématem influencer marketingu. Praktická část obsahuje analýzu sekundárních dat a také analýzu dat získaných pomocí kvantitativního …moreAbstract:
The bachelor thesis deals with the topic of influencer marketing within the promotion of the destination in the tourism industry. Literary research or theoretical part mainly deals with the issue of destination marketing, internet means of communication such as social media and finally the topic of influencer marketing. The practical part includes analysis of the secondary data and also analysis of …more
Language used: Czech
Date on which the thesis was submitted / produced: 7. 5. 2023
Thesis defence
- Date of defence: 21. 6. 2023
- Supervisor: Ing. Andrea Králiková
- Reader: Michal Pšurný, Ph.D.
Citation record
ISO 690-compliant citation record:
ROZUMOVÁ, Veronika. \textit{Influencer marketing v~rámci propagace destinace v~cestovním ruchu}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2023. Available from: https://theses.cz/id/fktt87/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / specializace:
Trade and Services Management / Tourism Management
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