Ing. Dusan Mladenovic
Master's thesis
Marketing plan
Marketing plan
Abstract:
This thesis aims to develop a marketing plan for Yugomar d.o.o. – a Serbian company that intends to get into Bulgarian market. The thesis consists of theoretical part which gives overview of the main categories connected with marketing plan and analysis that needs to be done. Practical part is continuation of the theoretical one and furthermore it gets profound into details about Bulgarian market as …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2013
Identifier:
https://is.muni.cz/th/i1kp2/
Thesis defence
- Date of defence: 18. 6. 2013
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Jiří Richter
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
Theses on a related topic
-
Application of market research in analysis of inbound marketing campaigns with particular focus on social media.
Yana Sudakova -
Application of market research in analysis of inbound marketing campaigns with particular focus on social media
Ruslan Tazhigaliyev -
Analysis of niche marketing in Czech skincare market with application to an emerging brand
Seowon Yu -
The Analysis of Marketing Strategy of Airbnb and Their Current Business Model
Markéta VEVERKOVÁ -
Marketing Analysis - Selling Software on the B2G market
Patrícia Krausová -
Application of the Marketing Analysis Tools for Launch New Product to the Chocolate Market.
Martin Tomáš -
Marketingový mix spoločnosti PAUL
Rastislav Škvarka -
Integrated Marketing Communication
Rahul Kalathil Purushothaman