Měření spokojenosti obyvatel s nabídkou hudebních událostí v mikroregionu Rožnovska

Lucie Chobotová

Bakalářská práce

Resident satisfaction measurement of options of music events in the microregion Rožnovsko

Abstract:

The objective of this bachelor thesis was to furnish information regarding actual circumstances in Rožnovsko, find out resident satisfaction with local music events and consequently suggest measures to improve a stated situation. Based on this facts T KLUB – KULTURNÍ AGENTURA will pursue to improve the present state and this thesis will also be used as a background for future progress of music events in the given micro region. For achieving the objective of my bachelor thesis I had to use a lot of information of secondary origin, such as information from advertisements, fortnightly and also from publicly available web pages. Primary source were analysis of assessing the current situation as well information gained from question – form. Both of these analyses were my starting points for suggestions and measures to music event potentials in given micro region. This work could not cover all suggestions and measures for improvement of the situation in micro region Rožnovsko because of limited amount of pages of this bachelor thesis. Nevertheless all mentioned suggestions are interconnected and feasible.

Keywords

mikroregion, hudba, žánr, zákazník, kupní chování spotřebitele, spokojenost, hodnota, loajalita, řízení vztahů se zákazníky, dotazník

Jazyk práce: čeština

Datum vytvoření / odevzdání či podání práce: 2008

Obhajoba závěrečné práce

• Vedoucí: Lenka Ballasová

Vysoká škola báňská - Technická univerzita Ostrava

Ekonomická fakulta

Bakalářský studijní program / obor:
Ekonomika a management / Marketing a obchod