Denisa Jirásková
Bachelor's thesis
Marketingová komunikace společnosti PepsiCO
Marketing Communication of PepsiCo
Abstract:
Předložený text se věnuje analýze a zhodnocení marketingové komunikace ve společnosti PepsiCo, konkrétně její hlavní značky Pepsi. Teoretická část vychází z odborné literatury, definuje marketingové pojmy a uvádí je do širších souvislostí. V praktické části jsou zaznamenány poznatky z praxe, které jsou dále využívány pro zhodnocení marketingové komunikace značky Pepsi a na závěr je představeno doporučení …moreAbstract:
The presented text deals with the analysis and evaluation of marketing communication in the company PepsiCo, specifically its main brand Pepsi. The theoretical part is based on the literature, defines marketing terms and puts them into a broader context. In the practical part, the findings from practice are recorded, which are further used to evaluate the marketing communication of the Pepsi brand …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2022
Thesis defence
- Supervisor: Mgr. Jitka Ludvíková
- Reader: Michal Mervart, Mgr. Bc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
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