Marketingová komunikace vybrané politické strany – Bc. Sabina Rosecká
Bc. Sabina Rosecká
Bachelor's thesis
Marketingová komunikace vybrané politické strany
Marketing communications of a selected political party
Abstract:
Bakalářská práce se věnuje marketingové komunikaci vybrané politické strany, konkrétně politické strany TOP 09. Náplní práce je popsat a zhodnotit marketingovou komunikaci TOP 09 s cílem získat stabilní pozici nejsilnější pravicové strany na českém politickém trhu. Práce je rozdělena do dvou částí, teoreticko-metodologické a aplikační. Teoreticko-metodologická část je věnována teorii politického marketingu …moreAbstract:
The bachelor thesis is focused on marketing communication of the selected political party, namely political party TOP 09. The target of the thesis is to describe and evaluate marketing communication of TOP 09 with the aim to obtain a stable position as the strongest right-wing political party on the Czech political market. The bachelor thesis is divided into two parts, which are theoretical and methodological …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier:
https://is.vstecb.cz/th/scco7/
Thesis defence
- Date of defence: 8. 6. 2015
- Supervisor: doc. PhDr. Dagmar Weberová, Ph.D.
- Reader: Ing. Mgr. Adéla Dvořáková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých BudějovicíchInstitute of Technology and Business in České Budějovice
Bachelor programme / field:
Economics and Management / Business Administration and Management
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