Nové směry v marketingové komunikaci bank v ČR – Bc. Ester Poláková
Bc. Ester Poláková
Bachelor's thesis
Nové směry v marketingové komunikaci bank v ČR
New Trends in Marketing Communication of Banks in the Czech Republic
Abstract:
Předmětem této bakalářské práce je charakteristika jednotlivých směrů v marketingové komunikaci. Bakalářská práce je rozdělena na teoretickou a praktickou část. Teoretická část objasňuje pojem marketing, marketingová komunikace a také nové směry v marketingové komunikaci, např. guerilla marketing, viral marketing, buzz marketing a digitální marketing. Praktická část se zabývá mnou vybranou bankou ČSOB …moreAbstract:
The subject of this thesis is the characterization of trends in marketing communications. The thesis is divided into the theoretical and the practical parts. The theoretical part explains the concept of marketing, marketing communications and new directions in marketing communications, such as guerilla marketing, viral marketing, buzz marketing and digital marketing. The practical part deals with the …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2013
Identifier:
https://is.ambis.cz/th/ircq3/
Thesis defence
- Date of defence: 30. 5. 2013
- Supervisor: Ing. Helena Cetlová
- Reader: Mgr. Eva Krumpholcová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISBanking Institute/College of Banking
Bachelor programme / field:
Economics and Management / Economics and Small and Medium Enterprises Management
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