Improving User Interface (UI) Design for Better User Experience (UX) in E-Commerce Websites

Neel Bharatbhai Viradiya

Diplomová práce

Abstract:

This thesis explored how improving User Interface (UI) design can enhance User Experience (UX) on e-commerce websites. As online shopping continues to grow, the quality of a website’s UI strongly influences customer satisfaction, engagement, and purchase decisions. The study analyzed an existing e-commerce interface, identified common UX problems, and proposed practical design improvements based on user feedback. Using data from 200 survey respondents, the research showed that users highly value easy navigation, mobile responsiveness, clear visual hierarchy, and fast loading times. After redesigning the interface, user satisfaction increased across key areas, confirming the effectiveness of the changes. A major contribution of this work is its user-driven, data-based redesign process, which provides a replicable framework for future UI/UX improvements. Although the study focuses on a single platform, it offers valuable insights for designers and businesses aiming to create more intuitive, responsive, and user-centered e-commerce experiences.

Keywords

User Interface (UI), User Experience (UX), E-Commerce, Website Design, Mobile Responsiveness, User Satisfaction, UI Optimization, Customer Engagement

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 5. 2. 2026
• Vedoucí: Ing. Petr Benda, Ph.D.
• Oponent: Ladislav Benda, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Informatics