Využití online marketingu ve vybraném podniku – Barbora Nováková
Barbora Nováková
Bachelor's thesis
Využití online marketingu ve vybraném podniku
Use of online marketing in the selected company
Abstract:
Tato bakalářská práce se zabývá především nástroji online marketingu a marketingové komunikace. Cílem práce je analýza efektivnosti těchto nástrojů ve vybrané společnosti včetně zpracování návrhů na zlepšení. Teoretická část se zabývá teorií pojmů marketing, marketingový mix a komunikační mix. Daná teorie je zasazena do kontextu internetového marketingu. Praktická část zkoumá jednotlivé nástroje online …moreAbstract:
This bachelor thesis is mainly concerned with online marketing tools and marketing communication. The aim of the thesis is to analyze the effectiveness of these tools in a selected company, including the elaboration of suggestions for improvement. The theoretical part deals with the theory of the concepts of marketing, marketing mix and communication mix. The given theory is set in the context of Internet …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2023
Identifier:
https://is.ambis.cz/th/t1bra/
Thesis defence
- Date of defence: 1. 6. 2023
- Supervisor: Ing. Helena Cetlová
- Reader: Ing. Denis Drexler, Ph.D.
Citation record
ISO 690-compliant citation record:
NOVÁKOVÁ, Barbora. \textit{Využití online marketingu ve vybraném podniku}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2023. Available from: https://theses.cz/id/guo530/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
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