Effect of Brand Experiences on Brand Loyalty & Customer Satisfaction – Bc. Paras Tanwar, BBA
Bc. Paras Tanwar, BBA
Master's thesis
Effect of Brand Experiences on Brand Loyalty & Customer Satisfaction
Abstract:
If brands want to stand out from the competition and forge a strong competitive position in today's highly competitive, interrelated, and transparent business climate, they must provide unique consumer experiences. One of the most recent terms to arise in literature is "brand experience," which refers to consumers' interactions with a particular brand. Brands that are successfully able to provide customers …more
Language used: English
Date on which the thesis was submitted / produced: 4. 4. 2024
Thesis defence
- Date of defence: 28. 5. 2024
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
Citation record
ISO 690-compliant citation record:
TANWAR, Paras. \textit{Effect of Brand Experiences on Brand Loyalty \&{} Customer Satisfaction}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/gwtt2e/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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