Komunikační a marketingové strategie módního průmyslu na Pražském trhu. – Bc. Jan Zagvozkin
Bc. Jan Zagvozkin
Bachelor's thesis
Komunikační a marketingové strategie módního průmyslu na Pražském trhu.
Communication and marketing strategies of fashion Industry within Prague market.
Abstract:
Cílem bakalářské práce bylo prozkoumat marketingový a komunikační mix vybrané značky na módním trhu (Michael Kors), zjistit přednosti a nedostatky značky v této oblasti a navrhnout doporučení pro její marketingové a komunikační strategie. Součástí práce byla analýza módního trhu v České republice, byly popsaný hlavní konkurenty Michael Kors v segmentu prémiových značek (Ralph Lauren, Calvin Klein, …moreAbstract:
The aim of the bachelor thesis was to examine the marketing and communication mix of a selected brand in the fashion market (Michael Kors), to find out the advantages and disadvantages of the brand in this area and to propose recommendations for its marketing and communication strategies. Part of the work was the analysis of the fashion market in the Czech Republic, were described the main competitors …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 7. 2020
Identifier:
https://is.ambis.cz/th/vjjts/
Thesis defence
- Date of defence: 21. 6. 2021
- Supervisor: Ing. Denis Drexler, Ph.D.
- Reader: Ing. Helena Cetlová
Citation record
ISO 690-compliant citation record:
ZAGVOZKIN, Jan. \textit{Komunikační a marketingové strategie módního průmyslu na Pražském trhu.}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2020. Available from: https://theses.cz/id/h6q525/.
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Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
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