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Ing. Maria Trima

Master's thesis

Corporate Social Responsibility as a part of Public Relation

Corporate Social Responsibility as a part of Public Relation
Abstract:
This work aims to investigate a concept of Corporate Social Responsibility (CSR) as a part of PR. Primary purpose is to analyze the CSR concept and review the tendency of development social responsibility in US and Russia. I focused on a social responsible activities of PricewaterhouseCoopers (PwC) company in Russia and US. The thesis is split into theoretical and practical parts. This work starts …more
 

Keywords

Corporate Social Responsibility Public Relation PricewaterhouseCoopers
 
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2014
Identifier: https://is.vsfs.cz/th/hmjyp/

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: Ing. Tomáš Poucha
  • Reader: PhDr. Marie Koubová

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