Corporate Social Responsibility as a part of Public Relation – Ing. Maria Trima
Ing. Maria Trima
Master's thesis
Corporate Social Responsibility as a part of Public Relation
Corporate Social Responsibility as a part of Public Relation
Abstract:
This work aims to investigate a concept of Corporate Social Responsibility (CSR) as a part of PR. Primary purpose is to analyze the CSR concept and review the tendency of development social responsibility in US and Russia. I focused on a social responsible activities of PricewaterhouseCoopers (PwC) company in Russia and US. The thesis is split into theoretical and practical parts. This work starts …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2014
Identifier:
https://is.vsfs.cz/th/hmjyp/
Thesis defence
- Date of defence: 24. 6. 2014
- Supervisor: Ing. Tomáš Poucha
- Reader: PhDr. Marie Koubová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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