Bc. Johanka Šimková

Master's thesis

Sponsorship in individual sports

Sponzoring v individuálních sportech
Abstract:
ŠIMKOVÁ, JOHANKA. Sponzoring v individuálních sportech. Brno, 2019. Diplomová práce. Mendelova univerzita v Brně, Provozně ekonomická fakulta. Vedoucı́ práce Ing. Stanislav Mokrý, Ph.D. Tato diplomová práce se zabývá sponzorskými aktivitami u sportovců z individuálních sportů, kteří nemají vlastního manažera. Práce zkoumá danou problematiku jak z pohledu sportovců hledajících sponzora, tak z …more
Abstract:
ŠIMKOVÁ, JOHANKA. Sponsorship in individual sports. Brno, 2019. Diploma thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. This master thesis focuses on sponsorship activities for athletes pursuing individual sports who do not have their own sport manager. The study investigates the issue from the perspective of both the athletes, looking …more
 

Keywords

Sponzoring sport sportovní sponzoring sportovní marketing

Keywords

Sponsorship sport sports sponsorship sports marketing
 
Language used: English
Date on which the thesis was submitted / produced: 28. 5. 2020

Thesis defence

  • Supervisor: Ing. Stanislav Mokrý, Ph.D.

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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakulta
https://is.mendelu.cz/zp/64300 Reference to the local database file of the institution

Mendel University in Brno

Faculty of Business and Economics

Master programme / field:
Economics and Management / Business Economics and Management

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