Příprava vstupu firmy na nové trhy z pohledu marketingu – Bc. Lucia Tóth Bariaková
Bc. Lucia Tóth Bariaková
Master's thesis
Příprava vstupu firmy na nové trhy z pohledu marketingu
Preparation of a company for entering new markets from a marketing point of view
Abstract:
The topic of the diploma thesis is the preparation of the company's entry into new markets from the marketing point of view. In the first chapter, theoretical and methodological, basic concepts from the field of marketing environment are defined with the help of book sources with a focus on international marketing and marketing strategy based on the marketing mix. For better understanding of the analytical …moreAbstract:
Témou diplomovej práce je príprava vstupu firmy na nové trhy z pohľadu marketingu. V prvej kapitole, teoreticko-metodologickej sú pomocou knižných zdrojov definované základné pojmy z oblasti marketingového prostedia so zameraním na medzinárodný marketing a marketingovú stratégiu na základe marketingového mixu. K lepšiemu pochopeniu analytickej časti budú charakterizované pojmy ako poslanie, ciele, …more
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2021
Identifier:
https://is.vsh.cz/th/nmorh/
Thesis defence
- Date of defence: 7. 6. 2021
- Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
- Reader: doc. Ing. Lenka Turnerová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Economics and Management / Marketing Communication (Study in Czech)
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