ILLIA DIEDUSHEV
Master's thesis
Consumer Behavior
Abstract:
The purpose of the diploma thesis is to study consumer decision-making, customers’ needs and preferences, discover peculiarities of consumer behavior in electronic retailing, reveal factors, which affects purchasing decision-making during online shopping and define key managerial implication concerning development of effective marketing strategy that could facilitate consumer engagement and provide …more
Language used: English
Date on which the thesis was submitted / produced: 5. 4. 2020
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
Theses on a related topic
-
Consumer Behavior - Online Shopping in India
Arun Chhokar -
Cross-cultural analysis of consumer social media engagement
Aida Khadzhibiekova -
Consumer Engagement
Zuzana Pfefferová -
An Analysis of the Consumer Behaviour Differences and the Key Macroeconomic Indicators of Select European Countries as the Basis of an Export Marketing Strategy for ETA a.s.
Nikola Slováková -
GDPR a jeho dôsledky pre marketing firiem
Vanesa Hogenová -
Internet Marketing
Mayra Fuentes -
Online Shopping: How Customers See it
Nithish Sankarabhattar Ayyappan -
Will shopping malls survive under the pressure of online shopping? How can shopping malls transform and be prepared for the digital era?
Ekaterina Efremova
Name
Posted by
Uploaded/Created
Rights