Product placement společnosti Daniel Wellington na Instagramu – Gabriel Hakulín
Gabriel Hakulín
Bachelor's thesis
Product placement společnosti Daniel Wellington na Instagramu
Product placement of Daniel Wellington on Instagram
Abstract:
Tématem bakalářské práce je product placement společnosti Daniel Wellington na Instagramu. Hlavním cílem je zjistit povědomí uživatelů Instagramu o značce Daniel Wellington.Teoretická část práce obsahuje pojednání o product placementu, definuje marketingový mix, marketingovou komunikaci a povědomí o značce.První část praktické části představuje firmu Daniel Wellington, její historii a produktové portfolio …moreAbstract:
The aim of this thesis was to determine if the users of the well known social media application Instagram, are subconscious of Swedish watch brand Daniel Wellington.The theoretical part of this thesis described product placement, defined the marketing mix, marketing communication and subconsciousness of the brand.The practical part presented the company in focus, Daniel Wellington, its history and …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 12. 2017
Thesis defence
- Supervisor: Ing. Jana Šturmová, MBA
- Reader: David Dráb, externi
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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