Význam implementace PR do zdravotnických zařízení – Bc. Klára Vernerová
Bc. Klára Vernerová
Bachelor's thesis
Význam implementace PR do zdravotnických zařízení
The importance of PR in the implementation of the health care facilities
Abstract:
Tato závěrečná práce se zabývá marketingem a komunikačním mixem, ale především public relations a jeho aplikací ve vybraných zdravotnických zařízení. V teoretické části se zabývám rozborem odborné literatury soustřeďující se na marketing, marketingovou komunikaci, hlavně knihy s tématikou public relations a v neposlední řadě knihy s tématikou marketingu a public relations zainteresované do zdravotnictví …moreAbstract:
This thesis work deals with marketing and communication mix, but mainly it deals with public relations and the application of public relations in selected healthcare facilities. In the theoretical part I analyze professional literature focused on marketing, marketing communication and mainly books on public relations and finally literature on public relations specifically in healthcare and pharmacy …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier:
https://is.vsfs.cz/th/e5wkf/
Thesis defence
- Date of defence: 23. 6. 2014
- Supervisor: Ing. Michaela Svitáková
- Reader: Mgr. Michal Tomčík, PhD.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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