Bc. Petr Petz
Master's thesis
Interkulturální management
Intercultural management
Abstract:
Diplomová práce je zaměřena na zjištění vlivu národní kultury na způsob komunikace, spolupráce a obchodu mezi českými a zahraničními zástupci nadnárodních společností v České republice a Německu. Teoretická část práce je věnována vymezení stěžejních teoretických poznatků týkajících se interkulturního managementu, komunikace a způsobů jednání dle nejnovějších poznatků a studií v daných oborech. V této …moreAbstract:
This thesis focuses on the influence of the national culture on the way of communication, cooperation and trade between the Czech and foreign representatives of multinational companies in the Czech Republic and Germany. The theoretical part of the thesis is devoted to the definition of fundamental theoretical knowledge on intercultural management, communication and behaviour according to the latest …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2013
Identifier:
https://is.muni.cz/th/xmsgw/
Thesis defence
- Date of defence: 7. 6. 2013
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: doc. Ing. Petr Pirožek, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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