Business Plan for a Chosen Business

Bc. Barbora Ptošková

Diplomová práce

Abstract:

This diploma thesis summarizes the basic knowledge needed to develop a suitable business plan for expansion of existing enterprise. The main aim of this diploma thesis is to create a business plan for expansion of Princeston, s.r.o. into new markets. Those are developing countries and offshore oil platforms. The company will expand into the new territories with existing water desalination technology EMSF. The theoretical part defines the structure and requirements of the business plan, the second part consists of analysing the company and its background and modelling suitable business plan for expansion of existing enterprise using chosen methods. The main research question is how to create a successful business plan directly for Princeston expansion in developing countries and possibly in offshore oil platforms with current technology, what are the costs and how much external funding is required. How many potential customers are in developing countries and what are main advantages and disadvantages of the technology and the company. Another research question is what is current economic, strategic and financial situation of Princeston and how it will be influenced by the expansion. To state the current financial situation is also important to find out how many external sources are needed.

Keywords

business plan, company, SWOT, PESTLE, financial, analysis, water, desalination

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 9. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management