Marketingová komunikace Gastro - Menu Express, a. s. – Filip Waschek
Filip Waschek
Bachelor's thesis
Marketingová komunikace Gastro - Menu Express, a. s.
Marketing communication of Gastro - Menu Express, a. s.
Abstract:
Bakalářská práce se zabývá marketingovou komunikací firmy Gastro - Menu Express, a. s. Práce je celkem rozdělena do čtyř kapitol. Na začátku jsou vymezena teoretická východiska. Dále je v práci představena daná firma, její konkurence, organizační struktura a také její současné nastavení marketingových nástrojů. V další části práce jsou popsány výstupy na základě provedeného výzkumu. V poslední kapitole …moreAbstract:
The bachelor thesis deals with the marketing communication of the company Gastro - Menu Express, a. s. The work is divided into four chapters. At the beginning are defined the teoretical basis. Furthermore the work introduces the company its competition, organizational structure and its current setting of marketing instruments. The next part of the work describes the outputs based on the research. …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 4. 2020
Identifier:
https://is.slu.cz/th/u4b0t/
Thesis defence
- Date of defence: 2. 6. 2020
- Supervisor: Ing. Radka Bauerová
Citation record
ISO 690-compliant citation record:
WASCHEK, Filip. \textit{Marketingová komunikace Gastro - Menu Express, a. s.}. Online. Bachelor's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2020. Available from: https://theses.cz/id/j7inp5/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaBachelor programme / field:
Economics and Management / Business Economics and Management
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