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Bc. Petra Hejduková

Master's thesis

Integrovaná marketingová komunikace české pobočky UNICEF

Integrated Marketing Communications Czech branch of UNICEF
Abstract:
Tato práce se zabývá integrovanou marketingovou komunikací české pobočky UNICEF. Popisuje neziskovou organizaci jako takovou a konkrétní vybranou organizaci UNICEF jak z historického hlediska, tak z hlediska současnosti. Dále popisuje jednotlivé nástroje integrované marketingové komunikace, které česká pobočka UNICEF uveřejnila.
Abstract:
This thesis is considered with the integrated marketing communications Czech branch of UNICEF. It describes a non-profit organization and as such specific choice UNICEF both historically and in terms of the present day. Further it describes the various tools of integrated marketing communications by the Czech branch of UNICEF published.
 

Keywords

UNICEF integrace marketing nezisková organizace segmentace positioning targeting podpora prodeje osobní prodej Public Relations Direct marketing výstavy reklama integration nonprofit organization segmentation sales promotion personal selling exhibitions advertising
 
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2013
Identifier: https://is.vsfs.cz/th/x8kfj/

Thesis defence

  • Date of defence: 18. 6. 2013
  • Supervisor: prof. PhDr. Dušan Pavlů, CSc.
  • Reader: Mgr. Miloslava Kykalová

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