Corporate Social Responsibility Concept in the Ice Cream Industry – Andrea Jílková
Andrea Jílková
Bachelor's thesis
Corporate Social Responsibility Concept in the Ice Cream Industry
Společenská odpovědnost firem v odvětví výroby zmrzliny
Abstract:
Tato bakalářská práce se zabývá společenskou odpovědností firem v odvětví výroby zmrzliny a ve společnosti Ben & Jerry's. Ben & Jerry's zmrzlina se sídlem ve Vermontu, je dceřinou společností Unilever a produkuje zmrzlinu vysoké kvality a zároveň se snaží sloužit "většímu dobru". Na základě shromážděných dat o společnosti, která byla použita pro analýzu vnitřního prostředí a CSR aktivit, byly zjištěny …moreAbstract:
The bachelor thesis is focused on the corporate social responsibility concept in the ice cream industry and in Ben & Jerry's company. Ben & Jerry's ice cream is Vermont- based company and subsidiary of Unilever and produces high quality ice cream while striving to serve to greater good. Collected data about the company that were used in analyses of the internal environment and CSR environment revealed …more
Language used: English
Date on which the thesis was submitted / produced: 20. 5. 2015
Thesis defence
- Supervisor: Ing. Renata Kučerová, Ph.D.
- Reader: Renata Skýpalová, externi
Citation record
ISO 690-compliant citation record:
JÍLKOVÁ, Andrea. \textit{Corporate Social Responsibility Concept in the Ice Cream Industry}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2015. Available from: https://theses.cz/id/jox1tj/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and Management / Business Economics and Management
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