Viktorie Foitová
Bachelor's thesis
Obchodní strategie firmy JAS SLUŽBY s.r.o.
Business strategy of the company JAS SLUŽBY, s.r.o.
Abstract:
Cílem této bakalářské práce je vytvoření obchodního plánu firmy, který bude možné uplatnit v praxi, přinese firmě zisk a konkurenční výhodu. Má bakalářská práce je sestavena ze tří částí. První část se věnuje teorii a shrnutí základní termi-nologie. Druhá část obsahuje část analytickou, kde se zaměřuji zejména na analý-zu vnitřního a vnějšího prostředí, možných hrozeb a příležitostí, dále silných a …moreAbstract:
The goal of this bachelor's thesis is to create a business plan for the company, which will be usable, bring profit to the company and competitive advantage. My bachelor's thesis consists of three parts. The first part deals with the theory and a summary of the basic terminology. The second part contains an analytical part, where I focus mainly on the analysis of the external and internal environment …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 5. 2023
Thesis defence
- Date of defence: 20. 6. 2023
- Supervisor: Bc. Vít Janiš, MSc BA (Hons) Ph.D.
- Reader: Alena Blažková, externi
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / specializace:
Economics and Management / Komunikace a osobní rozvoj
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