English as a marketing tool in a non-English speaking environment - a case study of Ikea – Polina Rachkova
Polina Rachkova
Bachelor's thesis
English as a marketing tool in a non-English speaking environment - a case study of Ikea
Abstract:
The aim of this bachelor thesis is to analyse and define the role of English language as a marketing tool in non-English speaking environments, with a specific focus on the case study of Ikea. Aims: 1. To evaluate the effectiveness of English as a marketing tool for Ikea in non-English speaking environments. 2. To identify the linguistic and cultural barriers that Ikea faces when using English as …more
Language used: English
Date on which the thesis was submitted / produced: 16. 3. 2024
Thesis defence
- Date of defence: 28. 5. 2024
- Supervisor: PhDr. Martina Jarkovská, Ph.D.
- Reader: Kristýna Dobiášová, Mgr.
Citation record
ISO 690-compliant citation record:
RACHKOVA, Polina. \textit{English as a~marketing tool in a~non-English speaking environment - a case study of Ikea}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/jtnizf/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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