Šimon Weiss

Bachelor's thesis

Politický marketing

Political marketing - Proposal for a communication strategy for the Green Party
Abstract:
Bakalářská práce se zaměřuje na marketingové komunikace politických stran. V práci jsou v teoretické části popsané základní teorie marketingu a politické komunikace. Praktická část je zaměřená na komunikaci stran v českém prostředí a návrh komunikačních řešeních pro Stranu zelených na rok 2021.
Abstract:
The bachelor thesis focuses on marketing communications of political parties. The theoretical part of the thesis describes the basic theories of marketing and political communication. The practical part is focused on the communication of the parties in the Czech environment and the design of communication solutions for the government party named Strana zelených.
 

Keywords

Politický marketing Politická komunikace Politické strany Strana zelených Marketingová komunikace

Keywords

Marketing communication Political parties Political marketing Political communication Green Party
 
Language used: Czech
Date on which the thesis was submitted / produced: 9. 5. 2021

Thesis defence

  • Supervisor: doc. PhDr. Lukáš Valeš, Ph.D.
  • Reader: Ludmila Navrátilová, Ph.D.

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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.
https://is.newtoncollege.cz/zp/11404 Reference to the local database file of the institution
https://is.newtoncollege.cz/zp/11404/posudek/vedouci Reference to the local database file of the institution