Marketing in various cultural and social settings – Minh Chau Nguyen
Minh Chau Nguyen
Master's thesis
Marketing in various cultural and social settings
Marketing in various cultural and social settings
Abstract:
China is a unique market with huge economic potential, but it is not easy for foreign companies to enter and survive there. Research has shown that Chinese politics, economic policies, business culture, and consumer behavior are different from the West. Given China’s rapid growth, the business competition is also very intense here. This paper aims to explore the uniqueness of doing business in China …moreAbstract:
China is a unique market with huge economic potential, but it is not easy for foreign companies to enter and survive there. Research has shown that Chinese politics, economic policies, business culture, and consumer behavior are different from the West. Given China’s rapid growth, the business competition is also very intense here. This paper aims to explore the uniqueness of doing business in China …more
Language used: English
Date on which the thesis was submitted / produced: 30. 3. 2021
Identifier:
https://is.vsfs.cz/th/yeypb/
Thesis defence
- Date of defence: 9. 6. 2021
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: PhDr. Ilona Toufarová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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