Assessment of Financial Position of Selected Company

Tingting Xie

Bakalářská práce

Anotace:

Hlavním cílem je provést finanční analýza vybraného subjektu v období 2013-2017 za použití vybraných metod finanční analýzy a pyramidálního rozkladu s důrazem na posouzení finančních aktivit, obchodních a prodejních aktivit.

Abstract:

The main purpose of this paper is to conduct a comprehensive analysis of the operational status of selected Alma Media Corporation during the 2013-2017 period using selected financial analysis methods and DuPont analysis. This paper uses a series of professional analytical techniques and methods to improve the profitability of past and present financing activities, investment activities, business activities and distribution activities. Economic management activities are used to analyze and assess business capabilities, solvency and growth capabilities. It helps focus on the past, assessing the company's current situation, predicting the company's future decisions and making accurate decisions.   According to the basic information of Alma Media Corporation, you can understand that in the past Alma  Media Corparation is primarily a media company that prints and publishes newspapers. However, with the development of technology, people no longer rely on the past to obtain information through printed newspapers, people can get the latest news through the network platform. This forced Alma Media to transform. In terms of transformation, Alma Media has made many changes. Alma Markets develops its business by expanding and deepening its services around current entities, including housing, automotive and recruitment.   The ultimate transformation of Alma Media, we can learn from the changes that operating companies need to adapt to the times. Products need to constantly innovate to meet the needs of consumers, rather than stick to a successful business model. It is stubborn that past companies may be expanded by Finland's last economy, and it can try to globalize products, thereby reducing the impact of some external factors. While consumer demand and changes in the national economy may have a negative impact on the company's operations, it also provides opportunities for companies that understand innovation.

Klíčová slova

Finanční analýza, finanční výkazy, DuPont analysis, ukazatele finanční analýzy, inovace, podnikání v médiích

Keywords

Financial, analysis, statement, DuPont, ratios, Innovation, Media, business

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 10. 5. 2019

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 6. 2019
• Vedoucí: Karolina Lisztwanová
• Oponent: Kateřina Stanovská

VŠB - Technická univerzita Ostrava

Ekonomická fakulta

Bakalářský studijní program / obor:
Hospodářská politika a správa / Finance