Zavedení produktu na trh - software pro energetický management – Dita Nentvichová
Dita Nentvichová
Bachelor's thesis
Zavedení produktu na trh - software pro energetický management
Product Implementation - Software for energy management
Abstract:
Tato bakalářská práce se zaměřuje na přípravu podnikatelského plánu pro uvedení softwaru Variostep Edge od MicroStep-HDO s.r.o., který slouží k energetickému managementu, na český trh. Analyzuje trh, potřeby zákazníků, konkurenci a navrhuje marketingovou strategii a finanční plán. Cílem je najít efektivní způsoby, jak software představit cílovým skupinám, zdůrazňuje jeho inovativní přístup a adaptabilitu …moreAbstract:
This dissertation focuses on developing a business plan for introducing an energy management software Variostep EDGE by the MicroStep-HDO s.r.o. to the Czech market. It analyzes the market, customer needs, and competing products and suggests marketing and financial strategies. The aim is to find effective ways of introducing the software to target groups while highlighting its innovative approach and …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 5. 2024
Thesis defence
- Supervisor: Ing. Dagmar Palatová
- Reader: Jana Pokorná, Ph.D.
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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