Prostředí cestovního ruchu - vodní hrad Švihov

Bc. Hana HANZLÍKOVÁ

Bakalářská práce

Environment of tourism - water castle Švihov

Anotace:

Plzeňský kraj je velmi bohatý na oblasti, které se staly pro turisty oblíbenými z hlediska cestovního ruchu, rovněž zde existují i oblasti, které si své místo v podvědomí turistů stále hledají. Jednou z takových oblastí je mikroregion Běleč, v němž se nachází město a vodní hrad Švihov, který představuje tradiční český venkovský mikroregion. Tato bakalářská práce se zaměřuje právě na problematiku rozvoje cestovního ruchu tohoto území.

Abstract:

Purpose of the bachelor work was especially find out an unused potential of the followed territory {--}environment of tourism {--} water castle Švihov and surroundings, to identify battle of interests and deficiencies in current using of determine territory. After to find variances among ideal and real use recreational territory, to make a survey material-technical base, to detect preferences of water castle Švihov customers and following detections various deficiences to elaborate proposals and proceeding. The work sights on problems of operation object as well, constitution and progression of visit rate, character of guides, possibility of propagation, advertisement, public relations, cooperation with travel agencies etc. Microregion Běleč, where the town and water castle Švihov are situated, apprehensions traditional Czech countrified and stabilized microregion. For a development of this territory is necessary to orientate into future primarily on encouragement tourism and recreation, so short-time individual tourism, as recreation middle-range and longer - range in severally facilities of tourism. Here comes the most serious problem {--} an absence of accommodation and catering establishments in consistent quality, they are absolutly indispensable for tourism development. The creating of enough progressive medial strategy is also important. This strategy will be focused on propagation of the microregion or its several villages or atractions. The promotion is strongly insufficient, which was instigation for main proposals and recommendations of this work. The main product of the bachelor work is to create missing, freely sight leaflet of the water castle Švihov and its neighbourhood, that includes the propagation of the town, accommodation facilities, catering establishment and freetime activities in the town. It is necessary to build the material-technical ground for the development of recreation and tourism on a territory of microregion and so to build the total image of region like a tourist oneness and attractive destination. The muse about proposals and recommendations could lead to the improvement of using the tourism in this territory.

Klíčová slova

cestovní ruch, destinace cestovního ruchu, produkt cestovního ruchu, vodní hrad Švihov, mikroregion Běleč

Jazyk práce: čeština

Datum vytvoření / odevzdání či podání práce: 20. 4. 2007

Zveřejnit od: 20. 4. 2007

Identifikátor: 7907

Obhajoba závěrečné práce

• Obhajoba proběhla 11. 6. 2007
• Vedoucí: Ing. arch. Martin Jirovský, Ph.D.

JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH

Ekonomická fakulta

Bakalářský studijní program / obor:
Ekonomika a management / Obchodní podnikání