Mirjamol Mamatov

Master's thesis

Strategic Returns from CSR: A critical review of Warby Parker’s CSR initiative

Strategic Returns from CSR: A critical review of Warby Parker’s CSR Initiative
Abstract:
This thesis investigates how Corporate Social Responsibility (CSR) initiatives can be strategically implemented to enhance a strategic outcome - a company's brand image. Through a qualitative case study of Warby Parker, the research analyses the alignment of CSR with core business objectives, stakeholder engagement in CSR development, and communication of CSR efforts. Drawing upon stakeholder theory …more
Abstract:
This thesis investigates how Corporate Social Responsibility (CSR) initiatives can be strategically implemented to enhance a strategic outcome - a company's brand image. Through a qualitative case study of Warby Parker, the research analyses the alignment of CSR with core business objectives, stakeholder engagement in CSR development, and communication of CSR efforts. Drawing upon stakeholder theory …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024

Thesis defence

  • Date of defence: 13. 6. 2024
  • Supervisor: Tomáš Ryška
  • Reader: Patrik Sieber

Citation record

Full text of thesis

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https://vskp.vse.cz/eid/93693