The Changing Face of Marketing: Moving from Marketing Management to Marketing Democracy – Bc. Anna Nuralova
Bc. Anna Nuralova
Master's thesis
The Changing Face of Marketing: Moving from Marketing Management to Marketing Democracy
The Changing Face of Marketing: Moving from Marketing Management to Marketing Democracy
Abstract:
Můj projekt přináší tři základní poznatky. Prvně jako sociální podnikání, Alvarado měří svůj úspěch ze strany finančních a sociálních ukazatelů. Sociální ukazatele úspěšnosti je zvýšení bezpečnosti a zlepšení zdraví svých členů.Abstract:
My project yields three primary findings. First- as a social business, Alvarado measures its success by financial and social metrics. The social indicators of success are improving safety, creating an exploitation-free product, and improving the health and wellness of its membership. Although there are financial benefits associated with improving safety and with improving employee health and wellness …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier:
https://is.vsfs.cz/th/fgyhn/
Thesis defence
- Date of defence: 19. 6. 2017
- Supervisor: MSc Oldřich Dutý
- Reader: Ing. Andrej Mazán, MBA
Citation record
ISO 690-compliant citation record:
NURALOVA, Anna. \textit{The Changing Face of Marketing: Moving from Marketing Management to Marketing Democracy}. Online. Master's thesis. Praha: University of Finance and Administration. 2017. Available from: https://theses.cz/id/k52rjj/.
Full text of thesis
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Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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