Evaluace marketingové strategie vybrané organizace – Bc. Karina Zaitseva
Bc. Karina Zaitseva
Master's thesis
Evaluace marketingové strategie vybrané organizace
Evaluation of the marketing strategy of the selected organization
Abstract:
Diplomová práce se zabývá tématem marketingové strategie a komunikačního marketingu jako její nedílné součásti. Cílem této práce je zhodnotit stávající strategii vybrané společnosti. Veškeré získané údaje slouží jako podklad pro zpracování autorčiných návrhů v závěrečné části. Použitá data jsou čerpána z odborné literatury domácího i zahraničního původu, oficiálních webových zdrojů i sociálních médií …moreAbstract:
The master thesis deals with the topic of marketing strategy and communication marketing as its integral part. The aim of this thesis is to evaluate the current strategy of the selected organization. All the obtained data serve as a basis for the author's proposals in the final part. The information used are drawn from the literature of domestic and international origin, official web sources and social …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2022
Identifier:
https://is.vsh.cz/th/ixvfx/
Thesis defence
- Date of defence: 15. 6. 2022
- Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
- Reader: Ing. Martin Kocourek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Theses on a related topic
-
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz -
The role of new media in a modern marketing communication
Petra Nagajdová