Duševní vlastnictví ve společnosti ŠKODA AUTO a. s. – Veronika Zelenková
Veronika Zelenková
Bachelor's thesis
Duševní vlastnictví ve společnosti ŠKODA AUTO a. s.
Intellectual property in the company ŠKODA AUTO a.s.
Abstract:
Bakalářská práce na téma Duševní vlastnictví ve společnosti ŠKODA AUTO a. s. se zabývá ochranou značky. Dále definuje opatření pro ochranu značky s ohledem na výrobu vozů značky Škoda a situaci na trhu s padělky produktů značky Škoda. Cílem bakalářské práce je stanovit návrh opatření pro efektivní využití práv duševního vlastnictví ve společnosti ŠKODA AUTO a. s.Abstract:
The bachelor thesis Intellectual property in the company ŠKODA AUTO a.s. deals with the brand protection. Further defines measures for the brand protection regarding to production of Škoda cars and the situation on the market with counterfeits of Škoda products. The aim of this thesis is to establish the proposal of the measures for effective usage of rights intellectual property in the company ŠKODA …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 12. 2017
Thesis defence
- Supervisor: Ing. Jitka Šturmová, Ph.D. MBA
- Reader: Petr Havlík, externi
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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