Bc. Petra Klemová
Master's thesis
Marketing franchisingovej firmy
Marketing of a franchising company
Abstract:
This Diploma Thesis on Marketing of a franchising company analyses marketing of Slovak bistro network Mondieu that currently has one franchise enterprise. The Diploma Thesis is divided into three parts. The first part is theoretical and deals with basic concepts necessary to understand the selected topic. Theoretical part is further divided into two main chapters – marketing and franchising. The objective …moreAbstract:
Diplomová práca na tému Marketing franchisingovej firmy analyzuje marketing slovenskej siete bistier Mondieu, ktorá má momentálne jednu franchisingovú prevádzku. Diplomová práca je rozdelená na tri časti. Prvá časť je venovaná teórii. Sú v nej vysvetlené základné pojmy, potrebné k pochopeniu vybranej problematiky a je rozdelená na dve hlavné kapitoly – marketing a franchising. Cieľom diplomovej práce …more
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2020
Identifier:
https://is.vsh.cz/th/zfrqd/
Thesis defence
- Date of defence: 23. 6. 2020
- Supervisor: doc. Ing. Lenka Turnerová, CSc.
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
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