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Bc. Kristína Dlugošová

Master's thesis

Green marketingová komunikácia v automobilovom priemysle

Abstract:
Diplomová práca sa zaoberá problematikou green marketingovej komunikácie v automobilovom priemysle. V prvej kapitole je teoreticky vymedzená skúmaná problematika. V druhej kapitole je vykonaná analýza green marketingovej komunikácie v automobilovom priemysle. V tretej kapitole sú navrhnuté opatrenia na zlepšenie green marketingovej komunikácie, ktoré sú vo štvrtej kapitole zhodnotené.
Abstract:
The diploma thesis deals with the issue of green marketing communication in the automotive industry. The first chapter theoretically defines the researched issues. In the second chapter, an analysis of green marketing communication in the automotive industry is performed. In the third chapter, suggestions to improve green marketing communication are proposed, which are evaluated in the fourth chapter …more
 

Keywords

green marketing marketingová komunikácia životné prostredie automobilový priemysel
 
Language used: Czech
Date on which the thesis was submitted / produced: 14. 5. 2021
Accessible from:: 31. 12. 2999

Thesis defence

  • Supervisor: Ing. Jan Chocholáč, Ph.D.

Citation record

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Dlugošová, Kristína. Green marketingová komunikácia v automobilovom priemysle. Pardubice, 2021. diplomová práce (Ing.). Univerzita Pardubice. Dopravní fakulta Jana Pernera

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Dopravní fakulta Jana Pernera
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University of Pardubice

Faculty of Transport Engineering

Master programme / field:
Transport Engineering and Communications / Transport Management, Marketing and Logistics

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