Bc. Radoslava Temerová
Master's thesis
HR marketing ve vybrané společnosti
HR marketing in a business enterprise
Abstract:
HR marketing hraje v rámci řízení lidských zdrojů důležitou roli. Cílem této práce je zhodnotit HR marketing ve vybrané společnosti Skanska, a. s., a v případě zjištění nedostatků navrhnout společnosti možnosti pro zlepšení procesů a využívaných nástrojů spojených s využíváním této disciplíny. V teoretické části jsou vymezeny pojmy: HR marketing, značka zaměstnavatele, hodnotová nabídka zaměstnavatele …moreAbstract:
HR marketing has an important role to play in human resource management. The aim of this paper is to evaluate HR marketing in a selected company Skanska, a.s. In case of identified shortcomings, to suggest the company options for improving the processes and tools used related to the use of this discipline. In the theoretical part the following terms are defined: HR marketing, employer brand, employer …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 3. 2024
Thesis defence
- Date of defence: 30. 5. 2024
- Supervisor: Ing. Kateřina Drahotová, Ph.D.
- Reader: Gabriela Šimšová, externi
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Ekonomika a management
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