Adaptace marketingového mixu pro vstup na zahraniční trh – Bc. Filip Knob
Bc. Filip Knob
Bachelor's thesis
Adaptace marketingového mixu pro vstup na zahraniční trh
Abstract:
Předmětem mého studia je marketing na škole VŠTE v Českých Budějovicích. Cílem mého studia je osvojit si znalosti ohledně marketingu, které bych chtěl v budoucnu uplatnit v praxi. Místem řešení je společnost Igra Model s.r.o., se sídlem ve Znojmě. V teoretické části je popsána problematika týkající se marketingu, marketingového mixu a marketingové komunikace. Jsou zde popsány postupy pro zpracování …moreAbstract:
The subject of my study is marketing at school Technic and Economic College in České Budějovice. The goal of my study is education about marketing, which I would like to use in practice in future. Place of solution is company Igra Model s.r.o., situated in Znojmo. In teoretic part is subscribed problematic of marketing, marketing mix and marketing communication. There is subscribed process of making …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 4. 2018
Identifier:
https://is.vstecb.cz/th/aec3v/
Thesis defence
- Date of defence: 25. 6. 2018
- Supervisor: Ing. Marie Slabá, Ph.D.
- Reader: Ing. Petra Matoušková
Citation record
ISO 690-compliant citation record:
KNOB, Filip. \textit{Adaptace marketingového mixu pro vstup na zahraniční trh}. Online. Bachelor's thesis. České Budějovice: Institute of Technology and Business in České Budějovice. 2018. Available from: https://theses.cz/id/lgdq8p/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola technická a ekonomická v Českých BudějovicíchInstitute of Technology and Business in České Budějovice
Bachelor programme / field:
Economics and Management / Business Administration and Management
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