The Role of New Media in a Modern Marketing Communication – Bc. Valentin Lopatko
Bc. Valentin Lopatko
Bachelor's thesis
The Role of New Media in a Modern Marketing Communication
The Role of New Media in a Modern Marketing Communication
Abstract:
This thesis dwells into how marketing has evolved with the world entering the new, informational age. A comparison of old and new media shown that the main difference between two forms of media is not the technology or age of said technology but the communication model that it allows users to exercise. From the interviews of the marketing specialist from PwC and Japan, we learned that the new media …moreAbstract:
This thesis dwells into how marketing has evolved with the world entering the new, informational age. A comparison of old and new media shown that the main difference between two forms of media is not the technology or age of said technology but the communication model that it allows users to exercise. From the interviews of the marketing specialist from PwC and Japan, we learned that the new media …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2020
Identifier:
https://is.vsfs.cz/th/x27jl/
Thesis defence
- Date of defence: 18. 6. 2020
- Supervisor: DBA Oldřich Dutý, MSc
- Reader: Ing. Andrea Tomášková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration
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