Společenská odpovědnost firem a sociální marketing – Bc. Michaela Křehlíková
Bc. Michaela Křehlíková
Master's thesis
Společenská odpovědnost firem a sociální marketing
Corporate social responsibility and social marketing
Abstract:
Diplomová práce pojednává o společenské odpovědnosti firmy Oriflame a sociálním marketingu. Cílem práce je analyzovat, jak společnost Oriflame přistupuje k problematice Společenské odpovědnosti firem na nadnárodní úrovni i v České republice a navrhnout doporučení, pro lepší využívání konceptu společenské odpovědnosti a sociálního marketingu v této společnosti. Teoretická část práce pojednává o problematice …moreAbstract:
The Diploma thesis examines Corporate Social Responsibility (CSR) and social marketing. The purpose of this study is to analyze the aproach to CSR by the company Oriflame, both on the global level as well as the local level in the Czech Republic, and then to recommend a better use of a CSR draft and social marketing for this company. The theoretical part refers to the CSR issue, the CSR approach in …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2015
Identifier:
https://is.vsfs.cz/th/uhzf7/
Thesis defence
- Date of defence: 5. 6. 2015
- Supervisor: doc. Dr. Zdeněk Cecava, CSc.
- Reader: Ing. Vilém Kunz, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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