Návrh komunikační strategie pro sportovní klub Karate Vision – Jiří Motejl
Jiří Motejl
Bachelor's thesis
Návrh komunikační strategie pro sportovní klub Karate Vision
Communication strategy proposal for Karate Vision sports club
Abstract:
Tato bakalářská práce je zaměřena na navržení komunikační strategie pro sportovní klub Karate Vision, která má pomoci klubu rozšířit členskou základnu. Autor usiluje o to, aby tento návrh byl klubem přijat a strategie začala sloužit k plánování marketingové komunikace od roku 2018. Práce ponejprv definuje teoretická východiska řešení a k návrhu komunikační strategie využívá syntézy poznatků z analýzy …moreAbstract:
This Bachelor's thesis is focused on proposing a communication strategy for Karate Vision sports club, that should help the club enlarge its member base. The proposed strategy also attempts to be accepted by the club, so that in 2018, all of marketing communication will be planned according to it. As a starting point, theoretical concepts are defined. To propose the strategy itself, findings of the …more
Language used: Czech
Date on which the thesis was submitted / produced: 11. 12. 2017
Thesis defence
- Supervisor: Ing. Helena Cetlová
- Reader: Martin Hradil, externi
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
Theses on a related topic
-
Impact of green marketing on consumer behaviour
Alvin George Kumbalandhanam -
The Impact of Sensory Marketing on Consumer Behaviour
Annaliya Peter -
Quantitative marketing research
Mark Ratilla -
Digital communication strategy
Jannatul Naim Nipa -
Communication Strategy of Cosmetic Retailer Brand
Martina Součková -
Marketing and communication strategy of the Zlin Film Festival
Natálie Škrabalová -
Role of Vloggers in Marketing Communication Strategy
Enrico Rubele -
Marketing communication strategy for an online store launch in sanitary, heating and plumbing industry: Application on a small Slovak company
Patrícia Šulíková
Name
Posted by
Uploaded/Created
Rights